OW Studios is a women’s wear brand that believes you are perfect just the way you are. We’re here to support the lifestyle you already have created on your own. And to make your ordinary days wonderful.
To us, you are wonderful no matter what you do or what you look like. We admire your imperfections, your fragileness, your spontaneous essence, and your own unique lifestyle. We want to be part of your everydayness and all the little wonderful moments that await you. May our clothes add some easiness and fun to your daily routine. They will free you from unnecessary doubts and leave more space for yourself.
Our goal is to build trust and confidence between the creators and the clients. Therefore, at OW Studios we envision a new way of designing, producing and purchasing. We aim to be the visionaries of fashion industry by expanding the garment life cycle. We offer to our customers a possibility to not only buy the pieces of their choice but also sell their pre-loved clothes back to us, or rent a special garment for a special occasion.
Instead of discovering new trends, we create pieces our customers can easily mix the garments from different seasonal collections and create new looks on their own. We call it our DNA – you may call it a smartly wonderful way of feeling happy with less. Our clothes are easy care, they provide you with every day comfort and the feeling of harmony.
We are honest and open about where we are in this journey. We envision sustainability not as an empty promise bus as a luxury prerequisite. Knowing exactly how and where our products are made is a key for us. We work closely with the suppliers to get the most innovative fabrics and trims. Our first priority is to produce locally. We also encourage our customers to buy less, to have things that they love and feel good in it. Each of our product has a purpose, is long lasting in design, quality and time.